Latest News

Aluston Health in the News - Sunday Sun


Businessman Russell Hughes tells of battle to beat booze

A BUSINESSMAN who drank 40 units of alcohol a day has told how he has overcome his addiction after pioneering treatment.

Russell Hughes turned his life around after regularly consuming the equivalent of 20 pints - or four bottles of wine - a day.

And now Russell, 44, has teamed up with partner Darya, 33, to promote the treatment that saved him from alcoholism.

The dad-of-two was visiting the Ukraine with Darya when he was told about “The Code” – a treatment which involves a detox to rid the system of alcohol, followed by an injection of a chemical compound which block receptors in the brain.

He soon booked himself into a clinic in Riga, Latvia, to undergo the treatment.

He also had an implant of Disulfiram – a drug which footballer George Best is known to have turned to – which causes users to be violently ill if they consume alcohol.

Disulfiram is not available as an implant in the UK.

The treatment proved such a success that he and Darya have now set up Aluston Health, organising trips to a specialist clinic in Latvia.

Russell, who was born in Newcastle but now lives in Sunderland, runs several businesses, and he told how years of entertaining clients turned him into a “functioning alcoholic”.

He said: “I could pay the bills and go to work but behind the scenes there was heartache. I was losing my family, my relationship and my business was suffering.

“I never had a hangover because I never sobered up, and I became very clever at disguising the fact I had a problem.

“Some start drinking in the morning but my typical day saw me start at maybe 3pm, because that’s when I was starting to sober up from the day before when I could have been drinking until 3am.

“I would organise my whole life around having a drink, holding meetings at lunchtime in a pub or only ever going anywhere where I knew alcohol was available.

“I was caught drink driving 10 years ago too, but even then I didn’t stop. If anything it got worse because I would get planes or trains to meetings in London, so I was able to drink.”

The turning point came when his GP told him he could be one drink away from liver failure.

Two years on, however, he and Darya can socialise in bars and restaurants, but have not had a single drink.

Russell sees Aluston Health as a way to use his business acumen while also helping others beat their addiction.

He said: “I spent 18 months researching and planning this, and we’ve now teamed up with a Riga clinic who carry out the treatment.

“The £2,000 fee covers travel there and private transfers and the full five-day treatment - even snacks and meals.

“Four people have been to the clinic and not one has started to drink again.”

This article was originally published by the Sunday Sun at

Call Us, FREE on 0800 917 9833

Aluston Health in the News - BBC News

 Implant 'fights alcohol abuse'Health Check correspondent Damien McGuinness went to a clinic in t... Read more

Aluston Health in the News - Russia 24 TV

Russian tv station Russia 24 ( recently ran an article featuring Aluston Health's Tr... Read more

Aluston Health in the News - The Daily Mail

 Career women battling with alcoholism turn to Eastern Europe for secret cure. By Kate Loveys La... Read more

Aluston Health in the News - The Sun

 I had implant to stop me boozing.. just a sip of alcohol could kill me nowBy DULCIE PEARCE in Ri... Read more

Aluston Health in the News - Northern Echo

 A couple from the region believe they have found a way of helping problem drinkers get back on t... Read more

Aluston Health in the News - Sunday Sun

 Businessman Russell Hughes tells of battle to beat boozeA BUSINESSMAN who drank 40 units of alco... Read more